Data-driven Marketing & Your Digital Footprint

Dictionary.com’s definition of digital footprint reads: “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company.” Undoubtedly, this is something that you (as a marketer of your brand) would want to completely own. You want to win the Stanley
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Your Tangible Brand 101

You’ve got all the pieces in place: office space, personnel, target market, digital strategy. Now what? You’ve got to think what your game plan is as far as how to market to your audience outside of the digital sphere. Social media and SEO is undoubtedly the fastest growing sector of
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