Marketing: What works?

Since opening our marketing company 15 years ago, we have learned two things. One, everyone has different budgets and ideas and two, everyone has the same goal. That goal is to be successful in sales and relationship building. This means that the marketing you do must be effective.

At IAS Marketing Services we like to help our customers learn that there is no “magic marketing button” and no one thing works for everyone. Different things work for different businesses. One business might have great success on Facebook and another never receives a single lead on social media. This is why we developed a well-rounded marketing wheel. We start with your brand and then we spread it across multiple avenues. Such as, a website, collateral material, promotions items, a social media presence, emails to your sphere, direct mail, and print ads.

A well-rounded marketing plan also means getting back to basics and going “old school” and telling people about your business face to face, cold calling, walking the streets and door knocking, and even manning booths at events. If you meet a lot of people and make a great impression, being able to hand them a promo item or business card or brochure will really help you stand out in their mind. 30% more people do business with someone after receiving a promo product.

We recommend starting by figuring out what your budget is. Sit down and take a hard look at your finances and really commit to a number. Then, figure out how to spread that budget as far as possible. You can learn how to do it yourself or find a reputable company to help you.

This article is being featured in the Realtor Association of Sarasota and Manatee Realtor Magazine.

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