Brand awareness is how familiar consumers are with your brand name, characteristics, logo or anything else that might be associated with it (including your goods and services). It is especially important when your brand hasn’t been around for a long time and you are trying to increase familiarity and growth as well as trying to differentiate your brand from its competitors. Here are five easy ways to increase your company’s brand awareness.
Double-down on Social Media: Instagram, for example, is a very powerful social media platform. It is a great tool for friends and family to keep up with one another and it is just as good for brands trying to reach out to its consumers in a simple photo and copy format. You have the ability to easily reach out to your consumers, asking them to share photos of your products or leverage testimonials. Facebook also can help you increase brand awareness by allowing you to build a community and speak directly to them.
Create Infographics: If you make complex data easy to understand in a visual format, you can get millions of visitors to your website or social media profile. Experiment with the right formats for your audience. You also can become an authority within your field.
Test Headlines: It is becoming harder and harder to capture and engage audiences- especially on the Internet. Coming up with an attention-grabbing headline for your content can help maximize the reach of your content and brand.
Keep Your Name in Front of Your Market: The saying “out of sight and out of mind” strongly applies to this tip. Here is a pertinent fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and take their business elsewhere.
Write a Blog: One way to help your target market know, like and trust you is to create a blog. The key to a successful blog is consistency. Also, you want to inform, entertain and educate your target audience. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market.
It is well worth your time to create a marketing checklist of the many ways you can market your brand to increase awareness. Keep in mind that new trends are always emerging, which is why it is essential for you and your team to stay on the cutting edge.
Contact IAS Marketing Services for all your print and digital marketing needs: 941.921.5027