Many businesses struggle with their marketing in the New Year because most have allocated their year-end fill to Christmas and other holidays. While you definitely should continue with your direct mail and other campaigns, you have the opportunity to increase your brand’s presence and close more sales down the road by leveraging these marketing tips.
Increase Social Media Engagement: Engagement with your social media content can lead to exposure and sales. Make it a goal in the New Year to increase the number of people engaging with your posts by, for example, creating contests and giveaways. You can ask your followers what their favorite memories were from the past year and award prizes to the most interesting or humorous responses. This is a great way to garner excitement and exposure for your business.
Send Clients Holiday Cards: With the rise of the internet, many businesses no longer send out holiday cards. This small yet personal gesture may demonstrate your company is willing to go above and beyond. You can do this for the New Year or any holiday.
Give Your Branding an Overhaul: If you’ve been thinking about updating your company image or giving your branding a refresh, the New Year is the time to do it. Remember, branding is more than just a logo — it’s about defining who your target client is, the services you are offering them and lastly, defining the values of your company.
Increase Customer Response Time: Customers expect timely responses whether they are written or digital. The beauty of social media and an updated website is that you can interact with your clients live and hopefully provide an immediate solution to their inquiry. For the New Year, strive to increase your overall response time as excellent customer service could increase word of mouth references and long term sales.
Revamp Your Website: Is your website outdated and not as optimized for mobile devices as it should be? The New Year is an ideal time for an overhaul. From smartphones to tablets, your company’s website should be responsive to all devices. We cannot stress enough that your website should load in under five seconds or else you risk missing out on potential opportunities.
Contact IAS Marketing Services for all your print and digital marketing needs: 941.921.5027