It is crucial for most modern businesses to make the most of their digital marketing strategy. The success of your brand depends on it and the correct type of strategy can lead to higher new customers, long term growth and higher sales. Traditional online advertising is a thing of the past because it is considered to be more annoying than effective. Here are five tips to stay ahead of the digital marketing curve and break through the “virtual clutter”.
Prioritize Blogging: Posting relevant and valuable content has the potential to drive traffic to your website and social media pages, while increasing your ranking in search engines. Did you know that marketers who blog are 13 times more likely to experience positive return on investment and companies that blog generate 67% more leads than those who don’t? Each blog post created is one more indexed page on your website, making customers more likely to find you online.
Refine Your Email Campaigns: Email marketing is still one of the best ways to reach your audience. Email open rates have increased 180% on mobile devices since 2014, and more than half of all US cellphone owners access their email on their phone rather than a desktop.
Go Live: While video is one of the most valuable digital marketing tools, one of the fastest rising stars is the use of live video. Part of this is due to the massive spike in streaming services. The spontaneity and interactivity of live streaming can undoubtedly be a huge draw if done correctly and with a well-chosen personality.
Optimize Your Marketing for Mobile: Even if the desktop version of your marketing content looks great, be sure that it translates across devices. Consumers expect cohesion across platforms. The better the accessibility, the more likely your target audience is to purchase.
Novel Content: While there are some staple content types (such as blogging), new kinds tend to pop up now and then that temporarily revolutionize the way people consume content. An example is interactive content, which allows consumers to actively engage with brands. Some types you can experiment with in your digital marketing strategy include: polls, quizzes, contests and automated infographics.