Social media has the potential to be a powerful weapon in your marketing arsenal. In order for it to be effective, it needs planning, strategy and commitment. Great content and community engagement are a few essentials that make up a quality social media campaign. If used incorrectly, it is easy to lose faith in the potential of social media. Here are some social media myths debunked.
Social Media Isn’t Worth the Time: When you focus on being online, you have the ability to connect with your audience, provide education about your product and/or industry and make sales. Building up your social media presence takes time and dedication. Most businesses need to be willing to work for 6 to 12 months before they can expect consistent results.
People Don’t Want to Hear About My Personal Life: Although there may be some dynamic to this, it isn’t true overall. As humans, we connect better with others when we relate to them. We’ve found that personal content tends to resonate really well with audiences and there are definitely ways to reference your brand or service into personal posts. Additionally, sharing a bit of your life puts a human face to your business.
It is Necessary to be on Every Channel: It is easy to get overwhelmed with social media from being on too many channels and having an overflow of information intake. It is better to handle just 2 or 3 channels well rather than produce mediocre content across a multitude of channels. Also, your audience might prefer certain channels over others.
Facebook is Losing Popularity: Though Gen Z tends to gravitate toward Instagram, the biggest social media platform is still Facebook. Also, Facebook Live is an extremely powerful medium for businesses to engage with their audiences. Lastly, brands can run targeted ads to specific audiences so you can put your content in front of those that will potentially be interested in it.
Brands Should Ignore Negative Feedback: A great part of social media is that even though everyone sees that negative post from an unhappy customer, they are also watching to see if your company is listening and caring. It is essential to answer every comment (whether positive or negative) and to do it FAST.