Repetition is one of the most important aspects of successful marketing. The process of purchasing is one of discovery and making informed choices. The marketing and content that your brand produces is part of an educational process in which the buyer is learning about their needs, potential solutions and outcomes. Because repetition is a key component in learning, it also makes it essential to marketing. Here are five reasons why repetition is an important aspect of marketing:
Action Rarely Happens on the First Encounter: Humans have a tendency to have a huge laundry list of things to do, making distraction and putting things off a frequent occurrence. Your target audience is busy. Repetition is important as a reminder to take action.
Great Content Doesn’t Date: At the heart of your marketing should be some great cornerstone content that has the potential to put down roots. These form the foundation of the message you’re trying to convey. If you spend time trying to create something of true value that doesn’t easily become dated, it can become an essential part of your campaign.
Build Trust: A significant number of people need to develop a feeling of trust toward a company before they even consider doing business with them. Trust is built by receiving regular and consistent marketing messages over time.
Affordability: Repeating your marketing is important because your prospective client may want what you’re selling, but might not have the ability to afford it at that time. However, in X number of months, they could have that purchasing power.
Easier for Consumer: Repetition puts your brand or company’s offer in front of your consumer thereby making it easier for them to find what they’re looking for. Furthermore, repeating certain information inside an offer, such as a phone number or website makes it easier for your target marketing to respond.