Utilizing brochures to market one’s brand is incredibly effective and versatile. Not only are they fairly simple to produce, but they are cost effective and easy to distribute. They are worth considering when developing your brand’s marketing strategy. Here are some tips to help your brochures stand out from the crowd.
Know Your Brand/Audience: Before starting on your brochure, it is essential to determine your brand’s personality and who your intended audience is. If you don’t know your brand inside and out, your brochure will feel disorganized and vague. Knowing your customer involves asking yourself why they would buy your product. What can your product/service do for them?
Know What You’re Going to Say: You need develop and know your message before even thinking about getting a design in place. Your message is the most important part of your brochure. If you don’t have a strong and clear message your intended audience can relate to, your brochure will be ineffective.
Utilize Captivating Headlines and Graphics: The average reader takes less than five seconds to glance at the cover of a brochure and determine whether or not it’s worth reading. If your headline and images are boring, few will bother to open it.
Make It Look Professional: Though your brochure may be well-written, it won’t get too much of a response if the design is poor. Confusing page layouts, type that’s too big or small, or too many fonts can make your brochure- and your brand- look unprofessional. Additionally, the weight of the paper it is printed on and the finish (matte, glossy, etc.) are all factors that play into whether or not your brochure stands out and ultimately serves its purpose.
Consider Texture: In addition to paper weight and finish, many printers offer the option of adding special print effects. These add perceived value to your message due to high visual appeal. Examples include foil, spot UV, letterpress and more.