As of 2017, there were more than 5 million brands advertising on Facebook. It has become clear over the past several years how integral advertising on Facebook and other platforms has become for businesses. The social media landscape is ever-changing, as updates have indeed become abundant and quick. Whether you outsource to an agency or have a social media marketing expert on staff, your brand HAS to be on social media… it has the potential to take your business to new heights. Here are 5 reasons you need a social media expert.
Quality Work: To keep your brand’s social media pages engaging and relevant, you need a lot more than a couple sporadic posts and Facebook ads. Social media experts encourage your target audience to participate and engage with your page in ways beyond generic posts.
Consistent Monitoring: When you’re running a business, checking its Facebook and Instagram pages is probably the last thing on your mind in the morning. Platforms should be monitored regularly to remove spam comments, respond to customer inquiries and engage with potential clients. This is where a social media expert comes in!
Drive Targeted Traffic: Whatever industry you’re in, there’s a good chance a significant portion of your clientele and leads are on social media. Having access to those customers helps you boost traffic. For example, when you post a new blog on your website, it takes a while to get traction on Google. By posting about it on social media, you provide the opportunity for the public to find your new content and click through to your website.
Data: Marketing through Facebook and Instagram give your brand access to massive amounts of data via Insights. Social media experts can analyze this information with their own data to put your company at an advantage.
Immediate Feedback: Give your business the opportunity to capitalize on current events in real time and start tracking responses. The lack of delay in communication on social media offers endless possibilities for your brand! Social media experts can help you “bridge the gap”.