Hey! You Found Us!

Now let us help consumers find you.

We are the premier providers in the world of marketing!
We offer real world solutions to all forms of marketing, advertising and promotions. We offer everything inside the realm of print, graphic design, digital marketing, social media and much more!
You can think of us as your personal staff of creative and marketing geniuses that are 100% dedicated to your success.

Our passion for what we do is only surpassed by our talent, and all of that is ready to be put to work for you! We offer a one stop shop solution, with a customized approach to fit your needs, not the other way around.

Tina Darling

Tina Darling


Tina is a ‘near native’, having moved to Sarasota from Chicago at age four. After watching Sarasota change over the years, Tina understands the importance of local businesses and marketing. While earning degrees in both Computer Programming and Business Administration, Tina learned the fundamentals of Real Estate business as the Listing/Closing Coordinator at Laughlin’s Luxury Lifestyles. Learning from the best, Tina developed her belief in the importance of integrity, vision, and helping the community being served. Area Real Estate Agents took notice quickly of Tina’s ability to help them sell the Sarasota (and surrounding areas) lifestyle. Her passion for community has led to not only being a trusted name in marketing, but an example for giving back. Tina is known with the Realtor Association of Sarasota and Manatee, as well as The Women’s Council of Realtors, as a business owner who is always willing to pitch in for a good cause. She especially enjoys opportunities and organizations that help young women to reach their full potential. When not focusing on the glamorous world of marketing, Tina is sure to be spending time with her family. Her true passion in life is her husband, James, her children Elizabeth and Michael, and her granddaughter, Ophelia – who cannot get enough of her ‘YaYa’.

James Darling

Vice President

James hails from Charlotte, Michigan. At 11 years old, James’ family moved to Sarasota. His childhood memories of snow help him to really appreciate and love the Florida lifestyle. He is not only the Vice President of Innovative Agent Services, but also Production Manager, ensuring jobs are completed perfectly and on time. While James takes the position of ‘silent partner’ from time to time, it is his vision, voice, and creativity that has helped to shape a company ready for continued growth and success. James brings his attention to detail and no-nonsense attitude towards getting the job done to work with him every day. He is usually the first person through the door in the morning, ensuring we are ready to make it a great day for clients and ourselves. James strives for customer satisfaction on the first try and is an inspiration to the team for how hard work and dedication pay off. James met Tina and the two became good friends in the 8th grade. Many years later, they realized how great of a partnership they would make. James absolutely shares Tina’s strong passion for family. When he is not working, you can be sure to find him spending time with them or restoring his 1969 Corvette. Between his son Michael, daughter, Elizabeth and new granddaughter, Ophelia he has plenty to keep up with. He especially enjoys days spent cooking on the grill and relaxing by the pool.

Elizabeth Reynolds

Marketing Director

Elizabeth, a 2006 graduate of Riverview High School, was born in Sioux Falls, SD. She left the Dakotas at the age of 6 weeks and has been a Floridian ever since. Elizabeth has been a member of Tina Darling’s “team” longer than anyone, as she is our illustrious owner’s daughter. Starting as a Mailroom Assistant while in high school, Elizabeth quickly showed her creative edge and flourished as our Broadcast Email Designer, then worked her way up the company and is now the Marketing Director and VP of Business Development. Elizabeth truly embraces the “innovative” aspect of our business developing the specials, offers, and incentives that keep the phones ringing with new and existing clients alike. With an eye for detail, Elizabeth strives while helping clients to build their brand and reach their audience in cutting-edge ways. She is sharing her passion for marketing and networking as the Co-Chair for the Suncoast Regional Young Professionals Network’s Communication Committee. When not serving her company and community, she is sure to be spending time with her daughter, Ophelia: Voted by IAS Team Members as ‘cutest kid in Sarasota’. Elizabeth is married to the beautiful Lauren, also a dedicated and proud Mother.

Tina Seger

Art Director

A true Sarasota native, Tina Seger (also known as “Tina the Designer”) has served as Art Director for IAS since your-pharmacies.com 2011. She takes great pride in her local roots (she was born at Sarasota Memorial Hospital when it was just 3 floors high). She is a proud graduate of Sarasota High School, Class of 1986, and attended Oglethorpe University in Atlanta, Georgia with career intentions in Psychology. However, her longtime love of vintage and retro logos, signs, and lettering soon put her on the career path in which she has thrived in for the last 25 years.

Tina the Designer also enjoys mentoring young graphic artists, and was the Commencement Speaker for the graduating designers at State College of Florida two years in a row. She is also a published writer, and has interviewed national and local figures alike, her favorite being Mike Wallace of “60 Minutes” in 2003.

Bringing a wide range of experience of Art Direction, Marketing and Business Development, Tina has served as Marketing Director for Arvida Realty Services, and Lakewood Ranch, where her visual efforts were awarded “Best Media Campaign” by the Southeast Builders Conference in 1998. She has also worked as an award-winning Graphic Designer for several highly influential companies including The Tampa Tribune, Scene Magazine and Michael Saunders & Company. Tina is the person that brings your ideas to life with vibrant creativity, and we can guarantee that she will “WOW” you! When she isn’t bringing your brand to life, you can find her searching the latest fashions at Macy’s, rooting for her beloved Atlanta Braves, or spending time with her family and her pets.

Ashley Watson

Executive Assistant

Ashley Watson was born and raised in Sarasota, a true native. After honing her customer service skills in retail management, Ashley was ready for a change and joined Innovative Agent Services. When she is not in the office, she loves to be outdoors. Some of her favorite things to do are camping, fishing, and anything else that gets her some fresh air and sunshine. Ashley brings a smile to work with her every day and has a sense of humor that keeps the whole office laughing. While she is so easy to get along with, she is also very dependable and happy to help anyone in need. Ashley is passionate about animals and has helped many of them to find their forever homes.

Lori Mitchell

Inside Sales Coordinator

Lori Mitchell was born and raised in the great city of Sarasota. Before becoming the Inside Sales Coordinator at Innovative Agent Services, Lori worked as the Sales/Showing Coordinator for Century 21 for over 17 years. She also has previously worked for MS&C as an Asset Management Coordinator. Lori brings a diverse and expansive arsenal of knowledge to our innovative team. Her hard work and customer service/sales experience will broaden horizons for the IAS team. Lori is a proud mother, 9ball team captain and lover of animals!

Tony Martin

Tony Martin

Sales Manager

Hailing from the Midwest, Tony was born and raised in Saint Louis, Missouri—home to the Cardinals, Budweiser, and toasted ravioli. Tony received his B.A. in Speech & Media Communications from Webster University in 2011. He’s had the privilege of living in three states and two continents. His social media marketing expertise stems from consulting for small start-ups, nonprofits, language schools, fitness facilities and merchant services providers. Tony believes that harnessing every social platform with diversity and innovation is the only way to succeed in the digital age. Like the famous André Gide once said: “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” Tony has an unyielding passion for traveling, fitness, boating, sports and learning languages. When he’s not socially flaunting your brand, you can find him relaxing at the beach, cheering on his Cardinals, relishing Thai food, or trying to revive his semi-broken Mandarin. We think you’ll “like” him.

Jordan Shepard

Graphic Designer

Graphic Designer Jordan Shepard, a graduate of the University of Redlands-California with a Bachelor of Arts Degree in Graphic Arts, brings a fresh approach to custom design solutions, with the most up-to-date technical skills and out-of-the-box ideas. Born in Ridgefield, CT, Jordan loved art since childhood, and resolved to make a career out of her talent for drawing, painting and photography. She began studying graphic design at Darrow School in upstate New York (where she is still an active alumni member), and has worked for companies in Boston, MA, and Irvine, California before relocating to Sarasota and joining IAS.

Jordan is directly inspired by the graphic design of Saul Bass, whose groundbreaking designs changed the face of advertising, designing each project with a particular goal in mind and the guideline “Design is Thinking Made Visual.” She believes in minimalistic, yet impactful design and takes the time to listen to each client’s preferences and vision.

In her free time, Jordan enjoys staying current on the latest design trends, composing and performing music, and spending time with her family and friends, including her 7 year old Jack Russell Terrier, Hendrix.