Email Marketing in 2018

Email marketing is not dead! The tactics marketers must use in order to be effective have just changed. Businesses must be willing to change with the times or fear getting left to rot in the SPAM folder. As a company that has been involved in email marketing for years, IAS
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Why Video Marketing?

Digital marketing is constantly evolving. We continue to see trends favoring video. Here are some quick and easy statistics to convince you (and ultimately your boss) to invest in video production, YouTube advertisements or simply just qualify your Snapchat habit: – 82% of Twitter users watch video content on the
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5 Tips for Giving Your Brand a Consistent Voice

1. What does your organization stand for? Picture your organization as a person. How would you describe this person? Snarky? Matter-of-fact? Intelligent? Consider how you would express these traits in writing form. Try and write this description in a way that is relatable to a group rather an individual. Your
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8 Tips for Vegas Virgins

1. Dress for comfort! Always carry a light jacket, a bottle of water and sunscreen with you. Though temperatures can top 115 degrees in the summer and you’ll want to wear as little as possible, be warned… when you enter a casino, you will probably freeze. Casinos in Las Vegas
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Best Brunch in Las Vegas

In a city that specializes in giving its visitors whatever they want, whenever they want it, brunch reigns supreme. You’d hardly be surprised to know that your options for the meal that combines the best of breakfast and lunch are virtually limitless! Learn about the best brunches all over Las
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Marketing Strategies for Football Season

The long wait is finally over, folks! Time to wipe the dust off of your tailgating equipment and favorite jersey! We have finally crossed the “summer sports desert” in one piece and football season is finally upon us. Yes, sports such as basketball and hockey are fun and have their
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10 Steps to Improve Your Content Marketing

Stay in research mode at all times. The quality of your content will improve significantly if it is generated on an ongoing basis and as ideas randomly pop into your head. Research is not just limited to planning or writing sessions. If you’re really having trouble coming up with ideas,
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Your Brand and Social Media Management

Many of you are familiar with social media channels such as Facebook and Instagram. You also understand that today, social media platforms are the face of your brand on the Internet. They have the power to generate interest, nurture leads and close sales. They also have the power to destroy
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Snapchat for Business: A Complete Guide

When many established business owners and adults are asked about Snapchat, teenagers with animated dog ears and embarrassing selfies/videos is what typically comes to mind. They would not even consider for moment that the popular app would be an appropriate medium they could use to market their businesses. In fact,
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