5 Print Marketing Tips for Small Businesses

It is important to have a diverse marketing strategy. Because not everyone goes on social media, it’s essential to have an offline strategy as well. There are staples such as business cards, but there are several other methods as well. Consider local publications: Many people still read their local newspaper
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How to Build Customer Relationships

The value of a loyal, repeat customer is paramount to the success of any business. This is something that money cannot buy! Keep them coming back for more (along with their friends) with these tips. Build Your Network: This includes business colleagues, professional acquaintances, prospective and existing customers, partners, suppliers,
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Top 5 Vegas Attractions

1. The Strip: This notorious Sin City thoroughfare acts as the epicenter of every Vegas vacation. This is the location of Vegas’s most famous landmarks. If you have stamina, feel free to explore on foot. Don’t worry, there are plenty means of transportation to take you from Mandalay Bay on
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Print and Digital Marketing for Success

Many companies today believe that the print and paper industry is a thing of the past and therefore might be missing out on the opportunity to drive revenue. Today especially, businesses must have a marketing strategy in place. Because there are so many platforms and means of communication available, identifying
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Four Pillars of Instagram Success

Instagram has grown to one billion users in less than a decade (up from 800 million in September 2017). It has become vital for companies (large or small) wishing successfully market their brand and products online. It is beneficial for even a fraction of the platform’s daily users to take
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Email Marketing in 2018

Email marketing is not dead! The tactics marketers must use in order to be effective have just changed. Businesses must be willing to change with the times or fear getting left to rot in the SPAM folder. As a company that has been involved in email marketing for years, IAS
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Why Video Marketing?

Digital marketing is constantly evolving. We continue to see trends favoring video. Here are some quick and easy statistics to convince you (and ultimately your boss) to invest in video production, YouTube advertisements or simply just qualify your Snapchat habit: – 82% of Twitter users watch video content on the
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5 Tips for Giving Your Brand a Consistent Voice

1. What does your organization stand for? Picture your organization as a person. How would you describe this person? Snarky? Matter-of-fact? Intelligent? Consider how you would express these traits in writing form. Try and write this description in a way that is relatable to a group rather an individual. Your
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8 Tips for Vegas Virgins

1. Dress for comfort! Always carry a light jacket, a bottle of water and sunscreen with you. Though temperatures can top 115 degrees in the summer and you’ll want to wear as little as possible, be warned… when you enter a casino, you will probably freeze. Casinos in Las Vegas
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