The Darling Digest: October 2017 Issue

The Darling Digest: October 2017 Issue   Fall is now in full swing and we are really kicking things into gear here at IAS. We hosted a FREE Brunch & Learn—”Turning Leads into Sales” taught by The Fearless Speaker Institute. We will be hosting another FREE Brunch n’ Learn Wednesday,
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The Darling Digest: August 2017 Issue

As a small (but growing) local business here in beautiful Sarasota, our goal has always been to offer a cost-effective and convenient one stop shop solution to small business owners and Realtors. Thus, we’ve been hard at work over here this summer partnering with new vendors and investing in the
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Custom vs. Customized

We at IAS have always taken great pride in being custom. Custom marketing plans, custom marketing pieces, custom customer service. Everyone and everyone’s needs are different and we truly enjoy catering to each individual client. That being said, this blog is being written to remind people that there is a
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The Darling Digest: July 2017 Edition

The Darling Digest: July 2017 Edition June was an incredible month for #teamIAS. We are laying out new topics for classes in IAS University. We plan to keep the education training going, as we love seeing the gears turning and light bulbs going off with all of our students. Now
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Data-driven Marketing & Your Digital Footprint

Dictionary.com’s definition of digital footprint reads: “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company.” Undoubtedly, this is something that you (as a marketer of your brand) would want to completely own. You want to win the Stanley
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Your Tangible Brand 101

You’ve got all the pieces in place: office space, personnel, target market, digital strategy. Now what? You’ve got to think what your game plan is as far as how to market to your audience outside of the digital sphere. Social media and SEO is undoubtedly the fastest growing sector of
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