Among other purposes, a logo is important because it allows businesses an additional way of differentiating their products and services from competitors in addition to packaging, advertisements. etc. It communicates the ownership of a particular good or service and is essential for the majority of brands. Here are some qualities
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It is crucial for most modern businesses to make the most of their digital marketing strategy. The success of your brand depends on it and the correct type of strategy can lead to higher new customers, long term growth and higher sales. Traditional online advertising is a thing of the
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Social media gives brands the ability to connect to their customers directly. Platforms such as Facebook are great channels through which a business can interact with its audience and tailor content to fit current needs or interests. Brands need to determine which details produce the best results. This is why
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With all the digital marketing that is going on, many forget the potential ROI a well-done direct mail campaign can bring. Because many are getting bombarded with digital campaigns, a mail piece that is thoughtfully designed has the potential to truly stand out. Here are some tips to make your
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Even in a normal, day-to-day conversation, visual senses play a significant part of conveying and receiving messages. It has even been proven that 93% of human conversation is nonverbal. Therefore, when it comes to traditional and digital marketing, graphics and videos are the most effective tool. Here are five ways
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Social media has consistently changed throughout time and continues to do so. The content consumption habits of its users also continue to change. Small businesses and brands must keep themselves ahead of the curve and up to speed on the latest trends so they can devise an effective social media
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Many businesses struggle with their marketing in the New Year because most have allocated their year-end fill to Christmas and other holidays. While you definitely should continue with your direct mail and other campaigns, you have the opportunity to increase your brand’s presence and close more sales down the road
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The manner in which you wake up in the morning is proven to dictate how the rest of your day is going to go. This is why many successful individuals have developed strict morning routines to help maximize their energy and productivity levels throughout the course of their days. Here
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Rack cards have the potential to benefit your business as they are one of the most straightforward and affordable marketing tools to put into the hands of your customers. Because they are smaller than other forms of print marketing (such as brochures), customers can gather a variety of information about
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When the majority of people think about Las Vegas, dazzling casinos, world-class entertainment and the over-the-top nightlife scene are one of the many things that come to mind. They are unaware that Vegas is actually one of the best places to live in the country! Here are 10 reasons why
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