Custom vs. Customized

We at IAS have always taken great pride in being custom. Custom marketing plans, custom marketing pieces, custom customer service. Everyone and everyone’s needs are different and we truly enjoy catering to each individual client. That being said, this blog is being written to remind people that there is a
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The Darling Digest: July 2017 Edition

The Darling Digest: July 2017 Edition June was an incredible month for #teamIAS. We are laying out new topics for classes in IAS University. We plan to keep the education training going, as we love seeing the gears turning and light bulbs going off with all of our students. Now
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Data-driven Marketing & Your Digital Footprint

Dictionary.com’s definition of digital footprint reads: “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company.” Undoubtedly, this is something that you (as a marketer of your brand) would want to completely own. You want to win the Stanley
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Your Tangible Brand 101

You’ve got all the pieces in place: office space, personnel, target market, digital strategy. Now what? You’ve got to think what your game plan is as far as how to market to your audience outside of the digital sphere. Social media and SEO is undoubtedly the fastest growing sector of
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Top 5 Networking Tips

Pull out 3 business cards. Make it a goal to give them out to people you do not know at the event. Don’t try and meet everyone you do not know. Relax and get to know a few new people at each meeting.   Do not sit next to someone
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Using Instagram for your Business

When you think of Instagram what do you think about? Friends sharing photos from family vacations, posting funny videos of cats, or even the random Tea-tox girls. Instagram can be used for so many things, including retail brands, restaurants, travel companies, and now becoming more popular is real estate. If
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