Marketing Key: Know Your Target Audience

Knowing your target audience seems pretty straight forward. But is it? When you reach your target audience, should your target change? Will you ever truly reach your target audience? These are questions that have been on the mind of marketers since marketing has existed. To be successful in marketing, start
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Your Audience

In the past, an audience was comprised of those who were directly in front of you. The word audience comes from the Latin audire, ‘hear.’ As technology and systems have evolved, so has the meaning of the word audience. What is an audience? It is someone whom you have the ability to convey
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Marketing in 100 Years

I know what you are thinking… ‘100 years?! The retirement landscape may be bad but I sure hope I am done by then’ – and I am sure you will be. This article is meant to help you look forward in general. It occurred to me over the weekend how
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